Clas Ohlson opens its first Lab Store. The store is located in Espoo, Finland, and two more Lab Stores will open this autumn, in Helsinki, Finland, and in Stockholm, Sweden.
A Clas Ohlson Lab Store is a concept store, where customers can experience Clas Ohlson in a new and exciting way. Customers can take part in lectures and events, and have a more tangible say in Clas Ohlson’s product range by testing new products before they are introduced into the wider range.
A visit to a Clas Ohlson Lab Store will be a new kind of experience, and what the Lab Store will offer depends on its location and the season. The Lab Store in Otaniemi, Espoo, is located close to Aalto University and the product range is tailored to students. The offer and the entire experience will evolve and change depending on students’ needs.
Lab Store to Stockholm and Helsinki
Sweden’s first Clas Ohlson Lab Store will open on Sveavägen in the centre of Stockholm this autumn. Our second Lab Store in Finland will open in Hakaniemi, Helsinki, also this autumn.
Clas Ohlson Lab Stores will have a clearer focus on services, which will be an increasingly important part of Clas Ohlson’s offering - simplifying life in all kinds of homes.