Clas Ohlson’s Site Privacy and Cookie Policy


Welcome to our website,,,, and (the “Website”). We are committed to protecting your privacy at all times during your visit to the Website. Please read this Site Privacy and Cookie Policy (the “Policy”) to understand how we use and protect any personal data that you provide to us as it is intended to assist you in making informed decisions when using our Website and any services provided through it.

Press releases and subscriptions

The e-mail address or address or name you give when you subscribe to press releases or financial reports will be transferred to the supplier of the subscription service, Cision (which may change over time), to administrate the service on our behalf. We have entered into a Data Processor Agreement with the suppliers to ensure your personal data is secured.

The data collected in order to send annual reports is stored internally at Clas Ohlson only until the report has been sent.

The legal foundation for data processing is consent.

If you want to end your subscription of press releases and financial reports, please follow the link that you will find in every press release or financial report that you receive from us. You can also contact us, please see contact details further down in this policy.

Materials submitted by you

The materials you choose to share with us (written text or picture, still or moving, name, address, email or phone number) will be stored in a database for archiving. The materials could be, but is not limited to, memories of our founder or company, or materials where our products, services or people are highlighted.

Some of the materials can be published on our Website(s) or in media, printed or digital. We will contact you in beforehand if we decide to take in use the material that you have submitted to us.

Please note that no compensation will be offered.

By submitting your material to us, you guarantee that you own all rights to the material.

The legal foundation for data processing is consent. If you want to withdraw your consent and remove your information from us, or if you do not want us to publish your information, please contact us at:

We will delete your information within 30 days from receiving your e-mail.


What are cookies?

Computer cookies are small text files that a website transfers to your computer. A cookie will usually contain the name of the website from which the cookie originated, the “lifetime” of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated number.
Cookies are used to allow websites to function more efficiently, but also to send information to the owner of a website. Cookies also make it possible to separate different users from each other, which can give each user a more personalised and positive experience of a website. 

Cookies cannot harm your computer. They do not contain any confidential information such as your email address or credit card details.

What are the reasons for collecting personal data through cookies?

Based on which consent for cookies and trackers you have given us and the personal data subsequently obtained, we use your data for the following purposes:

  • to make our Website easier for you to use;
  • to examine, develop and improve our Website, e.g. if the cookies show that the Website is difficult to navigate;

What is the legal ground for collecting personal data through cookies?

  • Upon entering into the Website, you will be asked to consent to the use of cookies by clicking “I accept” in the pop-up window. In doing so, you consent to the collection, use and transfer of your information in accordance with this Policy.
  • To withdraw your consent, or if you want to be notified each time a cookie is about to be used, you may use the settings provided in your website browser to prevent us from storing cookies on your computer. Information on how to do this can be found in the 'Help' section of your browser via the menu bar

What types of cookies do we use?

There are two types of cookies on the Website:

  • First party cookies, i.e. cookies that are used by our site to provide you with a good user experience. For example, you won’t be asked to consent the use of cookies once you have clicked “I accept” in the pop-up window. 
  • Third party cookies, i.e. cookies that belong to domains different from the one shown in the address bar. Third party cookies open up for potential tracking of the user’s browsing history.

Do we transfer any cookies/personal data to third parties?

Google Analytics

We use the tool “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit the Website and what other websites they used prior to visiting the Website. We use the information to improve the Website’s technical performance, to optimise the performance of the Website’s features, to improve your experience of the Website, to better tailor the Website to you interests and needs and to make the Website easier to use. Google Analytics collects the IP address assigned to you on the date you visit the Website.

We do not combine the information collected through the use of Google Analytics with other personally identifiable information. Google’s possibility to use and share information collected by Google Analytics about your visits to our Website is restricted by the Google Analytics Terms of Service, available at, and the Google Privacy Policy, available at

You can prevent Google Analytics from recognizing you on return visits to the Website by disabling cookies on your browser.

More information about data protection

Who is the controller?

Clas Ohlson AB is the controller for the personal data that we collect and process within the scope of this Policy.

How do we store and protect the information collected?

Your personal data is stored in our databases which are protected by physical, technical and process-related measures. Our information systems are protected by firewall software in order to segregate them from the access of other networks that are connected to the internet. Only those employees, which need the information to fulfil a certain assignment, are granted access to personal data. Our personnel are constantly informed about our security and data protection policies.

For how long do we store your personal data?

As a general rule, personal data should not be retained for a longer period than is necessary in relation to the purposes for which they were collected or for which they are further processed. 

Clas Ohlson will only store and process information when necessary in order to fulfil the obligations described in this policy.

Moreover, you have the right to request the erasure of your personal data (“the right to be forgotten”) by contacting us (please see contact details further below).

Do we transfer your personal data to third parties?

In addition to the specific sections on transfers of personal data to third parties outlined above, we will transfer your personal data to:

  • The police, when obligated by law, to investigate a serious crime.
  • IT consultants which we hire from time to time for service and development of our IT: Our current web partner is Amandus Communication AB.

In any case where we transfer your personal data to a third party which processes personal data on our behalf, we will enter into data processor agreements containing strict instructions on the processing of personal data, confidentiality and security.

What are your rights as a data subject?

As a data subject you have the following rights with respect to our processing of your personal data.
You are entitled to request a copy of all personal data that we retain about you, as well as the right to extract your personal data in a structured, commonly used and machine-readable format for the purpose of transferring your data to another personal data controller (’data portability’).

You also have the right to request correction or deletion of personal data and request limitation of the personal data processing that concerns you. However, if the processing of your personal data that you wish to limit or delete is necessary to comply with these terms, the usage of the Website may materially altered as a consequence of the restriction or deletion.

To request access or correct the personal data that we process about you or exercise any other rights, please contact us (see contact information below).

If you have complaints about our processing of your personal data, you have the right to submit a complaint to the Swedish Data Protection Authority.

Contact information

This Policy may be amended from time to time. Changes will be addressed on the Website.

If you have any questions regarding this policy or our use of cookies or personal data in general, please contact us at the contact details below.


Address: Clas Ohlson AB, 793 85, Insjön

Tel: +46 (0)247-44500


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