Clas Ohlson’s first franchise store in Dubai will open on 30 April. The store will be Clas Ohlson’s first step outside Europe.
As previously announced, Clas Ohlson has signed a franchising agreement with SYH Retail to establish the Clas Ohlson’s retail concept in the GCC region (Gulf Cooperation Council), with a first store to open in Mirdif City Centre in Dubai, one of the largest shopping centres in the region.
Today it can be announced that the Clas Ohlson store in Dubai will open on 30 April 2014. The Grand Opening Event will include elements from a traditional Clas Ohlson opening ceremony such as Swedish folk music and traditional Dalecarlian horses.
“We very much look forward to the opening of the first Clas Ohlson store outside of Europe. In addition to growing our business into a new market, the store in Dubai also enables us to expand via franchising for the first time. We very much look forward to work with the strong team at SYH Retail to help and inspire the Dubai consumers by offering solutions to practical problems in their everyday life”, says Klas Balkow, President and CEO Clas Ohlson.
“We are happy to offer the Middle East consumers our smart solutions that will inspire and improve their everyday life. Clas Ohlson offers a new concept in the region, making shopping convenient and fun”, says Seda Bayarlar, Managing Director, SYH Retail, Al Homaizi Group of Companies.
As previously announced, two stores are planned to be established in the region in 2014. Following an evaluation of the initial stores, the ambition is to establish at least 20 stores across the region over a five-year period.
For further information, please contact:
Sara Kraft Westrell, Director of Information and IR, Clas Ohlson AB, phone +46 247 649 13