Regulatory 2009-05-15 08:00 CET Financial information

Sales rose 8% in April

Sales rose 8% in April to SEK 347 m (322). Compared with the same month in 2008, 20 stores have been added and the total number of stores on 30 April 2009 was 106. Of the total sales during the month, stores accounted for SEK 341 m (315) and mail order/Internet for SEK 6 m (7). Sales by country were distributed as follows: Sweden & UK: SEK 177 m (175) +1% Norway: SEK 140 m (121) +15% Finland: SEK 30 m (26) +16% Calendar effects have had a negative influence on sales compared to the previous year when Easter occurred in March. Total sales during the 12 month period (May 2008–April 2009) increased by 6% to SEK 4,930 m (4,662). The year-end report for 2008/09 will be published on 11 June 2009. For more information please contact: Klas Balkow, CEO and President: +46 (0)247-447 55 John Womack, Director Information & IR: +46 (0)70-678 24 99

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