2020-04-08 08:00 CET Product and consumer news

Clas Ohlson shows its” kids’ room” range - in real children's bed rooms

Clas Ohlson and Svensk Fastighetsförmedling are now entering in to a long-term collaboration to inspire both children and their parents. The collaboration with the estate agent’ firm is part of Clas Ohlson's investment in the furnishing, storage and toys for the kid's room.

Earlier this year, Clas Ohlson launched its new range of products for the kid’s room with toys and storage which will inspire and help families keep order in the kid's room. Now, Clas Ohlson is presenting the solution in a new way - in real homes on the housing market, and first out are newly produced houses on Ekerö island in Stockholm. The range is already available in stores and online, but with the collaboration, Clas Ohlson wants to let its products inspire young families directly in the environment they were created for.

- We think it’s great that you can now see our products in a real home environment. Our goal is to simplify life in all kinds of homes and we want to inspire as many people as possible to decorate neat and smart, and in this case, in the kid's room, says Sofie Struwe, Commercial Manager in Sweden at Clas Ohlson.

Change of housing usually involves endless scrolling on housing sites and tight viewing schedules for already busy young families with toddlers. Now they can get inspiration directly on site, and in addition, both the buyer and the seller can each keep a set of the kid's room range displayed in the house.

- When changing housing, a lot of people want to take the opportunity to renew their homes at the same time, and any help is appreciated. We help the seller to furnish with smart and stylish solutions from Clas Ohlson before the viewing, and the buyer gets a set that they can use when they move in. It is simply a win-win-win-situation, says Viveca Mellberg, business developer and partner manager at Svensk Fastighetsförmedling.

For more information, please contact: Maria Lundqvist, Group Communications, +46 247 44639 maria.lundqvist@clasohlson.se

Clas Ohlson was founded in 1918 as a mail order business in Insjön, Sweden. Today we are a retail company with customers in five markets, approximately 5,000 co-workers and annual sales of approximately 8 billion SEK. Our share is listed on Nasdaq Stockholm. A lot has happened since the start in 1918, but one thing has remained the same over the years; that we want to help and inspire people to improve their everyday lives by offering smart, simple, practical solutions at attractive prices. Visit about.clasohlson.com to read about our passion for simplifying life in all kinds of homes.

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