As an important feature of the company’s multi-channel strategy – whereby we offer several interacting sales and service channels – the Club Clas loyalty program is being launched in Sweden at the beginning of March.
The objective of the customer club is to reward loyal customers and generate conditions for boosting sales through a rise in visitor frequency and an increase in average ticket value. The programme will also provide the opportunity for more effective marketing.
Combined with other sales and service channels (172 stores, e-commerce, catalogues, telephone customer services and social media), Club Clas enables Clas Ohlson to provide easily accessible, inspiring and attractive solutions to everyday practical problems.
In addition to benefits in the form of customised club discounts, based on areas of interest and purchasing history, members will receive a bonus for all purchases as well as invitations to theme events and access to tips and advice.
Facts about Club Clas
- Free membership
- Points and bonus for every purchase
- 3 per cent bonus in the form of vouchers
- Sound advice and discounts
- Membership prices for selected products
- Cardless – if you wish
For more information, please contact:
Klas Balkow, President and CEO: +46 (0)247-447 55
John Womack, Director of Information and Investor Relations:
+46 (0)247-444 05