Sales rose 5% in June to SEK 442 M (419). In local currencies, sales increased 7%. Compared with the same month in 2009, 13 stores have been added and the total number of stores on June 30 2010 was 121. Mail order/Internet sales during the month was SEK 7 M (8).

Sales channels (SEK M):

                                                         Percentage             Percentage change,

Countries                                          change:                  local currency:

Sweden                210 (210)              +0%                     +0%

Norway:              182 (167)              +9%                     +9%

Finland                  35   (37)                 -6%                   +7%

UK                         15   (5)                +176%               +203%

Total sales during the first two months (May-June 2010) increased by 4% to SEK 826 M (791).

For more information please contact:

Klas Balkow, CEO and President: +46 (0)247-447 55