Regulatory 2009-01-15 08:00 CET Financial information

Sales rose 4% in December

Sales rose 4% in December to SEK 705 m (680). Compared with the same month in 2007, 17 stores have been added and the total number of stores on 31 December 2008 was 99. Of the total sales during the month, stores accounted for SEK 694m (666) and mail order/Internet for SEK 11m (14). Sales by country were distributed as follows: Sweden and UK: SEK 360 m (372) -3% Norway: SEK 271 m (244) + 11% Finland: SEK 74 m (64) + 16% Total sales during the eight month period (May 2008 – December 2008) increased by 6% to SEK 3 492 m (3 307). The Q3-report for 2008/09 will be published on 11 March 2009. For more information please contact: Klas Balkow, CEO and President: +46 (0)247-447 55 John Womack, Director Information & IR: +46 (0)70-678 24 99

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