Swedish and Norwegian consumers rank Clas Ohlson as the most sustainable brand in hobby and leisure in this year's Sustainable Brand Index – Europe's largest brand study on sustainability.
"We are very happy and proud over the fact that we work so focused with sustainability, and that our customers also perceive this in our brand. We want to help our customers make conscious choices and work hard to strengthen our offering further,” says Anna Strindberg, Program Manager for Sustainability at Clas Ohlson.
In 2020, we launched a new and ambitious sustainability strategy, meaning that Clas Ohlson will become climate neutral and fully circular by 2045, applied throughout the entire value chain.
"In our industry, products have the greatest impact on the environment and climate, which is something we are aware of. We are now reevaluating our products by an updated assessment model, to learn even more about our footprint and how we can reduce it. When it comes to services, we know that our tool hire and sales of spare parts are much appreciated by our customers," says Anna Strindberg.
These year’s win in the Sustainable Brand Index, is Clas Ohlson’s third in a row in Sweden, in the Hobby & Leisure category. In Norway, Clas Ohlson has advanced from second place in 2021.
Sustainable Brand Index is Europe's largest independent brand study focusing on sustainability. The Sustainable Brand Index started 2011 in Sweden, and 2013 in Norway. In Sweden, the survey includes 409 brands in 35 industries. In Norway 265 brands in 25 industries.
For more information, please contact:
Niklas Carlsson, Group Head of Communications, +46 247-444 29, niklas.carlsson@clasohlson.se