Our own brands complement the range within all the product categories and offer the customer a wider choice and more options in terms of price and required product features.
We demand a lot in terms of quality, functionality and durability. All our own products are vigorously tested before being approved, both in Insjön and at the factory before we place the first order. Long-term relationships with priority suppliers are essential, enabling us to get to know them, while they become familiar with our standards and us.
During the 2016/17 financial year our own brands accounted for 35 per cent of sales, but we would like to see that figure rise further. We are investing heavily in developing our own brand products and have our own department working to develop new solutions.
A range for outdoor living, fitness, cycling and travel that helps to encourage an active lifestyle.
Bathroom fittings and a sauna range that focuses on design.
Smart kits that solve everyday problems and consumables, such as paint and painting accessories, cleaning products and office supplies. Also light bulbs, fittings, hooks and hangers.
Power tools, bench tools, hand tools, garden tools, garage storage and padlocks. Selected hand tools are of such high quality that they have a 10-year guarantee and all the power tools have a 5-year guarantee.
Kitchen appliances and utensils, household products and health and hygiene products.
Work lights, heaters, ventilation equipment, digital measuring instruments and industrial lighting. Thermometers and weather stations, as well as electrical installation supplies are also included in this brand.
Multimedia products, such as audio equipment, headphones, cables and telephone accessories. This brand also includes office machines and alarm products.
Fishing equipment, such as rods, bags, spinners, lines and floats.
Designed indoor and outdoor lighting, as well as energy-saving products and solar lights.
Water sports equipment, including water toys, snorkels, swimming goggles and wet suits.
Art supplies, such as canvas boards, brushes, watercolour paints, acrylic paints and oil paints.