Business model

Our business model focuses firmly on the customer, our starting point is always our customers and their needs.

We offer smart, simple and practical solutions at attractive prices that help make everyday life easier and inspire a more sustainable lifestyle. Our values and corporate culture must guide all that we do. 

THE CUSTOMER IS THE FOCUS of our business model. We base everything on our customers and their needs, and offer smart, simple and practical solutions at attractive prices that help make and inspire a simpler everyday life and a more sustainable lifestyle. Our operations are based on clear and efficient processes for the customer offering, customer interaction, purchasing and distribution, and we work to integrate sustainability aspects throughout our value chain.

Our values and our strong corporate culture feature in all that we do. From here to sustainability is our concept that describes our sustainability journey and puts the focus on our most sustainable offering. Products for a more sustainable lifestyle are our most important contribution to a long-term sustainable society.

Our activities are based on clear and efficient processes for range development, purchasing, logistics and supply chain, and sales and servicing, as well as product use and recycling.

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