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    • Corporate governance
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    • The history of Clas Ohlson
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      • Business concept, goals and strategies
  • shareholders
    • Shareholder Services
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    • Image library
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  • join our team
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    • Order printed documents
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    • United Kingdom
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  • company

    The mail order business that Clas Ohlson started in 1918 in Insjön is now an established European retail business. There are about three thousand staff working in Sweden, Norway, Finland and the UK who all follow our company motto “Making things easier for people to solve their everyday practical problems”. You are warmly welcome to read about the journey we have made, the future challenges we face and the values, concepts and responsibilities on which our business operations based.

  • shareholders

    Clas Ohlson is a rapidly expanding retail business with sales of over SEK 5 billion in Sweden, Norway, Finland and the UK. The Head Office lies in the same town where its business operation began in Insjön, Dalarna County. The company has been listed on Stockholm's Stock Exchange (OMX) since 1999.

  • press

    Our Media Centre contains an overview of our press releases, current store openings, relevant company information and other news of interest. Images, video clips and important contact information are also found here. You are welcome to contact us regarding any of your media related requests. Ring our switchboard at +46 (0)247-444 00 or e-mail us with any queries at press@clasohlson.se

  • join our team

    Do you share our view that helping people solve their everyday problems whether big or small is one of the most satisfying things one can do? Then Clas Ohlson may be the company for you with exciting multifaceted roles and job assignments on local, national and international levels. At Clas Ohlson the possibilities for advancement, training and personal development are endless.

  • contacts

    There are several ways to contact us. Click on the link that best suites your needs and you will access your information more quickly. Uncertain about who to contact, call our main switchboard at +46 (0)247-444 00 or Customer Services at +46 (0)247-445 00 and you’ll receive the assistance that you need. We look forward to hearing from you!

  • shopping

    It should always be easy and convenient to find what you need at Clas Ohlson. In Sweden and Norway, we sell a wide array of home, multimedia, electrical, leisure and hardware products both though our online store and by mail order. In both Finland and the UK, sales are conducted through our expanding retail network. All our purchasing, transport and goods are handled responsibly according to strict environmental and sustainability standards.

  • Clas Ohlson museum

    Experience a fascinating and nostalgic journey through our company’s history. Weekdays: 9:45 am - 5:00 pm. Saturday: 9:45 am – 4:00 pm. Sunday: 10:45 am – 4:00 pm

    Clas Ohlson museum

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  • Company
  • The history of Clas Ohlson

The history of Clas Ohlson

 

Clas Ohlson tar första spadtaget för en expansion på 1970-taletThe story of Clas Ohlson began back in 1918, when Mr Clas Ohlson from the small Swedish town of Insjön decided to see solutions rather than problems, and started selling things that made day to day life easier. Nowadays, our range is somewhat bigger, but our ambition is still the same: offering a helping hand for everyday challenges - big or small - by providing high quality products at reasonable prices.

 


Founded 1918

Even from as early as the turn of the 20th century, the small Swedish town of Insjön had been the home of the well-known mail order companies Åhlén & Holm and Tysklinds. Clas Ohlson also started as a mail order company. The company's founder, Clas Ohlson started by advertising technical handbooks worth SEK 365 in a Swedish magazine called Triumf.

Clas' selection was gradually augmented by technical products such as fretwork tools, art materials, boat and furniture designs, as well as cameras and photography equipment. Clas was a gifted designer and very technically minded. With his flair for technology and business he was always coming up with ideas for increasing his product range.

 
Together with another carpenter from Insjön, he designed a whole range of furniture. The designs were printed in 1:10 scale and, after only a few years, hundreds of thousands had been sold. Clas Ohlson was producing designs and kits for both crystal radios and battery operated valve radios as early as 1925. During the inter-war period, the company grew considerably and helped spread an interest in technology throughout Sweden. For 60 years, right until his death in 1979, Clas dedicated himself to his vision, his company and life's work. His son, Tore Ohlson took over as Managing Director 1979-83. Since then the Managing Director has been recruited from outside the family. From 1983-96, it was Håkan Thylén, from 1996-2007, it was Gert Karnberger and from 2007 until the present day, it has been Klas Balkow.

Insjön

A store was soon opened in Insjön to complement the mail order trade, which was the company's main trade up until the 1980s. Since then, the store has been extended several times and at present has an area of roughly 2 000 square metres. The Clas Ohlson store in Insjön is visited by over 600 000 people every year, making it one of the biggest tourist attractions in Dalarna, Sweden. The shop is also the training ground for all new shop assistants undergoing their two-week training course. Employees are introduced to the products they sell, train in the Insjön store and are schooled in the Clas Ohlson spirit. The company has changed location several times over the years. The Main Office moved to its present location in 1972 and the new Central Warehouse was opened in 1995 and then extended in 1999 and 2004.


Stores

Clas Ohlson widened its horizons in 1989, when the first store outside Insjön was opened in Central Stockholm. When it was opened, the Stockholm store had an area of 385 square metres. Today, after several extensions, the store's area is close to 2 200 square metres. Since then, numerous other stores have opened and more are under construction at this very moment.

Norway

In 1985, Clas Ohlson began trading in Norway. At first, the business was strictly mail order, and then in 1991 the first Norwegian store was opened in Oslo. Since then, several stores have opened and more are under construction.

Finland

In November 2002, our first store opened in Finland. Subsequently, since then several other stores have opened and more are under construction. For more information, see our store locations page. Our ambition within the next few years is to launch our mail order and online branches of our business onto the Finnish market.

United Kingdom

The first store outside the Nordic countries opened in the UK in November 2008. We will be opening several new stores over the next few years due to the size and growth potential of the UK market. For more information, see our store locations page.

The catalogue

The Clas Ohlson catalogue is well known to many generations of Swedes and has been published yearly since the company was established. The catalogue is currently published once a year and is available in Swedish, Norwegian, Finnish and English.

  • Related links

    • The film about Clas Ohlson
    • Historical drawings
  • company
    • Sustainable development
      • Vision and organisation
      • Supply chain management (code of conduct)
      • Employees
      • Environment
      • Reports and documents
      • Sustainability case studies
      • Featured eco-products
      • Social commitment and sponsorships
    • Corporate governance
      • Board of Directors and Auditor Committee
      • Clas Ohlson’s Nomination Committee elected
      • Articles of Association
      • Senior management
      • Remuneration guidelines for senior management
      • Incentive schemes
      • Annual General Meeting
      • Organisation
    • The history of Clas Ohlson
      • The film about Clas Ohlson
      • The Catalogue
      • Clas Ohlson museum
    • Our business concept
      • Our sales channels
      • Business concept, goals and strategies
  • shareholders
    • Shareholder Services
      • Calendar
      • Clas Ohlson shares
      • Dividend policy and history
      • Share facts
      • Ownership structure
      • Annual General Meeting
      • Corporate governance
    • Financial information
      • Annual report
      • Financial reports
      • Presentations
      • Five-year summary
      • Financial data
      • Press releases
      • Newsletter
  • press
    • Image library
    • Press releases
    • Video library
    • Financial reports
    • Calendar
    • Press contacts
    • Facts about Clas Ohlson
  • join our team
    • Roles and organisation
    • Staff stories
    • Job vacancies
    • Student
    • Clas Ohlson Academy
    • Trainee programme
    • Career possibilities
    • Values
    • FAQ
  • contacts
    • Head Office
    • HR and job applications
    • Customer Services
    • Press contacts
    • Stores
    • Shareholder queries
    • Order catalogue
    • Sustainability queries
    • Order printed documents
    • Newsletter
  • shopping
    • Sweden
      • Stores
      • Online
      • Telephone Store
    • Norway
      • Stores
      • Online
      • Mail order
    • Finland
      • Stores
    • United Kingdom
      • Stores

Clas Ohlson AB

Clas Ohlson AB, SE-793 85 Insjön, Sweden

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