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The mail order business that Clas Ohlson started in 1918 in Insjön is now an established European retail business. There are about three thousand staff working in Sweden, Norway, Finland and the UK who all follow our company motto “Making things easier for people to solve their everyday practical problems”. You are warmly welcome to read about the journey we have made, the future challenges we face and the values, concepts and responsibilities on which our business operations based.
Clas Ohlson is a rapidly expanding retail business with sales of over SEK 5 billion in Sweden, Norway, Finland and the UK. The Head Office lies in the same town where its business operation began in Insjön, Dalarna County. The company has been listed on Stockholm's Stock Exchange (OMX) since 1999.
Our Media Centre contains an overview of our press releases, current store openings, relevant company information and other news of interest. Images, video clips and important contact information are also found here. You are welcome to contact us regarding any of your media related requests. Ring our switchboard at +46 (0)247-444 00 or e-mail us with any queries at press@clasohlson.se
Do you share our view that helping people solve their everyday problems whether big or small is one of the most satisfying things one can do? Then Clas Ohlson may be the company for you with exciting multifaceted roles and job assignments on local, national and international levels. At Clas Ohlson the possibilities for advancement, training and personal development are endless.
There are several ways to contact us. Click on the link that best suites your needs and you will access your information more quickly. Uncertain about who to contact, call our main switchboard at +46 (0)247-444 00 or Customer Services at +46 (0)247-445 00 and you’ll receive the assistance that you need. We look forward to hearing from you!
It should always be easy and convenient to find what you need at Clas Ohlson. In Sweden and Norway, we sell a wide array of home, multimedia, electrical, leisure and hardware products both though our online store and by mail order. In both Finland and the UK, sales are conducted through our expanding retail network. All our purchasing, transport and goods are handled responsibly according to strict environmental and sustainability standards.
Clas Ohlson publishes yearly sustainability reports in August.
Reports and documents
Do you have comments on how we work with and report on sustainable development/CSR issues?
CSR feedback
Clas Ohlson sells a range of environmentally and socially responsible products.
Selected eco-products
Our sustainability work in practice
Sustainability case studies
Clas Ohlson entered the UK in 2009 and was faced with the challenge of transferring the company’s corporate culture and values to new UK staff that had little understanding and appreciation of the Clas Ohlson brand.
Clas Ohlson’s corporate culture and values are characterised by founder Clas Ohlson’s strong entrepreneurship and personal concern for both customers and staff. The corporate culture has evolved in recent years to encompass ethics, mutual respect, cooperation and an open exchange of thoughts and ideas. This culture is an integral part of our sustainability and CSR work and concerns every individual employee within the entire organisation.
The Clas Ohlson corporate culture helps to create strong retail teams, committed and knowledgeable staff, and ensures that customers receive high quality customer service and traditional retail hospitality. Clas Ohlson’s corporate culture and values are key assets that provide the company with a competitive advantage. The exportation of Clas Ohlson’s corporate culture to new stores and markets is consequently of huge importance.
Clas Ohlson’s UK employee training programme involves training in Sweden, practical experience in an existing store and experienced Scandinavian staff to act as role models. The programme ensures that new UK employees understand and share the Clas Ohlson corporate culture and values, which helps to promote productivity and satisfaction among employees.
Clas Ohlson based the UK training programme on its proven Scandinavian training programme, and its extensive experience of training new employees and transferring its corporate culture and values to new stores. Every element of the Clas Ohlson training programme was reviewed and adapted to the English language and culture.
UK employees are sent to the Clas Ohlson head office in Insjön, Sweden, to participate in a comprehensive training programme that ensures new UK employees understand and connect to the Clas Ohlson corporate culture and values. The programme is also intended to provide new UK employees with practical training in an existing Clas Ohlson store, which demonstrates the company culture and values in practice. As of April 2010, around 100 UK staff had undergone the entire training programme, including a week in Insjön, and 200 have undergone a condensed version of the training on-site in the UK.
Large sections of the UK training programme is conducted by a special training team that consists of five experienced Clas Ohlson retail employees from stores in Scandinavia. The experienced employees act as role models and aim to demonstrate the Clas Ohlson culture throughout the training programme. Experienced employees are also involved in the recruitment process for new UK stores to help find applicants who will fit in with the Clas Ohlson culture. Other Scandinavian employees are contracted for a minimum of 6 months to work alongside the new UK members of staff and to act as company role models.
The Clas Ohlson culture is based on team spirit and participation, and seeks to motivate, inspire and include employees. Clas Ohlson believes that employees who share the corporate culture and who feel part of a wider team are more productive and satisfied. This is reflected in high quality customer service and a low rate of staff turnover within the company.
The UK training programme is a resource intensive method of introducing new members of staff to the Clas Ohlson culture and values. However, the programme is expected to yield long-term benefits, such as productive and satisfied employees, and high quality customer service.
