Our markets

Clas Ohlson has expanded at a high pace during the past years. Today, we have stores in six markets and intend to become a leading international modern hardware retailer.

Clas Ohlson offers the customers inspirational shopping experiences in six markets, and via growing e-commerce. It is a long-term expansion with focus on sustainability and profitability.

Sweden

Number of stores: 87
First store: 1918
Sales 2015/16: 3 493 MSEK

In Sweden, Clas Ohlson is a well-known and established brand. Here, we focus on increasing customer satisfaction and building loyalty. Swedish customers appreciate Clas Ohlson for our broad product range and experienced staff. The strong market position facilitates investment in new customer groups.

Our primary competitors are similar superstores, building suppliers, electronic chains, as well as convenience goods stores with increased product range. Competition in recent years has intensified through the strong expansion of several chains.

Norway

Number of stores: 80
First store: 1991
Sales 2015/16: 2 893 MNOK

In Norway, the Clas Ohlson brand is highly recognised among the population and most people visit us every year. Norwegian customers appreciate Clas Ohlson primarily for our broad and affordable product range.

Our primary competitors are similar superstores, building suppliers, electronic chains and convenience goods stores with increased product range. Competition in recent years has intensified through the strong expansion of several chains.

Finland

Number of stores: 37
First store: 2002
Sales 2015/16: 88 MEUR

In Finland, awareness of Clas Ohlson is continuously increasing and more people are visiting our stores every year. We focus on increasing knowledge and penetration in the market. Finnish customers appreciate us primarily for our affordable product range and smart solutions.

Our primary competitors are the large chains in retail, electronics and building supplies. Competition has been increasing for a long time since the expansion of several chains, but is now being impacted by the weaker market.

UK

Number of stores: 7
First store: 2008

Sales (MSEK) is reported together with UAE in the segment ”Outside the Nordic Region”.

Despite the tough competition in the UK, knowledge of Clas Ohlson is continuously increasing. We continue to focus on increasing penetration in the market. UK customers appreciate Clas Ohlson primarily for our affordable product range and the location of our stores.

Our primary competitors are the large superstores’ physical stores and Internet stores.

United Arab Emirates*

Number of stores: 2
First store: 2014

Sales (MSEK) is reported together with UK in the segment ”Outside the Nordic Region”.

Initial plans are to establish at least one more store in the Gulf region through franchise partnership. Futher expansion will be determined following evaluation. 

The cooperation will introduce Clas Ohlson to an expanding retail market with more than 40 million inhabitants and an anticipated annual growth of 8 per cent over the years ahead.

We have a unique and attractive concept that will satisfy a growing need in the region to find smart solutions to everyday practical problems.
* Franchise

Germany

Number of stores: 3
First store: 2016

Three stores opened in Hamburg during 2016. The first store was launched in May in Jungfernstieg, the second in September in Altona and the third in November in Alstertal.

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