Group management

Lotta Lyrå

President and CEO
Employed 2017
Born in 1975
MSc, Stockholm School of Economics

Professional experience: Head of Development & Expansion at IKEA Group and several other leading positions at IKEA Group. Various positions within Södra Skogsägarna and McKinsey & Co.

Shareholding: 4,352  series B shares

Tony Dahlström

Director of Purchasing
Employed 1982 to 2007, and 2009
Born in 1964

Professional experience: Category Manager at Clas Ohlson, CEO of OS Technology Nordic, Product Manager and various positions in stores, at distribution centre and customer service at Clas Ohlson.

Shareholding: 13,663 series B shares

Tina Englyst

General Counsel
Employed in 2011
Born in 1976
Master of Law, Uppsala University and University of Cambridge (LLM)

Professional experience: Associate Mannheimer Swartling Advokatbyrå, Senior Legal Counsel MTV Networks AB and Head of Legal MTV Networks AB.

Shareholding: 5,658 series B shares

Geir Hoff

Director of New markets and Expansion

Employed in 1994 
Born in 1972
Master of Arts, law, political science and social economics, University of Oslo

Professional experience: Country Manager Clas Ohlson Norway, Marketing Manager Clas Ohlson Norway and various other positions within Clas Ohlson Norway.

Shareholding: 13,382 series B shares

Magnus Höjman

Director of Supply Chain
Employed in 2011
Born in 1967
Master of Business Administration, Lund University and University of California

Professional experience: Consultant at Accenture, Venture Manager at Real Venture Group and various positions in sales and management at Procter & Gamble Scandinavia.

Shareholding: 5,911 series B shares

Sara Kraft Westrell

Director of Information and IR
Employed in 2013
Born in 1974
Master of Business Administration, Lund University and National University of Singapore

Professional experience: Director of Information at Hexagon AB, Director of Market and Communication at JB Education and Communications Advisor at Kreab.

Shareholding: 3,392 series B shares

Göran Melin

Employed in 2010
Born in 1962
Master of Business Administration, School of Business, Economics and Law at the University of Gothenburg

Professional experience: Authorized Public Accountant and Partner at PWC.

Shareholding: 9,941 series B shares

Sampo Päällysaho

Country Manager Clas Ohlson Finland
Employed in 2011
Born in 1972
MSc, Helsinki School of Economics

Professional experience: Trading Director, Marketing Director and Regional Director at Kesko Group in Finland and the Baltics, European Trade Director at AMS Sourcing BV, the Netherlands.

Shareholding: 3,398 series B shares


Jesper Smith

HR Director
Employed 2017
Born in 1970

Behavioural science, language and business, University of Lund. Executive Master in Leadership and Organisation, Nyenrode Business School.

Professional experience: Director of HR and Internal Communications at Telekom Austria Group and different roles within HR at Ericsson, Sony Ericsson, and Tieto.

Shareholding: 0

Jacob Sten

Chief Growth Officer
Starts 1 February 2018
Born in 1967

Bachelor of Science in Business Administration and Economics, Lund University.

Professional experience: CEO at Inspiranda and several leading positions at Sony Mobile, Ericsson Mobile and Orkla Foods.

Shareholding: 0

Stine Trygg-Hauger

Country Manager Clas Ohlson Norway
Employed 2009
Born in 1982
Marketing & Communications, Handelshøyskolen BI

Professional experience: Head of Communications & Customer Interaction and other positions within marketing and communications at Clas Ohlson Norway, Brand Manager at Validus.

Shareholding: 930 series B shares

Fredrik Uhrbom

Country Manager Clas Ohlson Sweden
Employed in 2017
Born in 1971
Master of Business Administration, Stockholm University, Regensburg FH and Dalarna University

Professional experience: Director Market Operations at Hultafors Group, part of Investment AB Latour, Trade Commissioner/Country Manager at Swedish Trade Council.

Shareholding: 1,250 series B shares